the beautiful ugly truth
We are the beautiful ugly truth.
We develop transformation designs and support you during change processes. As a management consultancy for people, corporates, and organizations.
We are challengers, consultants, designers, encouragers, drivers and energy suppliers. We are exactly there where it is necessary and makes sense for you. On the way to your future.
It's time – for a new era.
A time in which the identity of an organization is the basis for success. In which work becomes not only more productive and efficient, but also more beautiful.
It’s time for leadership and collaboration that puts people at the heart. One, that is authentic and tangible.
A time to work and live in a meaningful way, every day. And to love seeing others being happy and successful.
It’s time for a change which we create together. One that is sustainable and successful.
It’s time for a consulting business that addresses the truth. The beautiful and the ugly one.
Now is the time.
We create space which allows your identity, vision and values to be felt.
We develop sustainable forms of leadership and corporate culture.
We unleash the full potential for innovation and help brands shine.
We support corporates, organizations and people to grow beyond themselves.
Where do we meet you?
On a green-field site?
YOU are about to embark on a change process. Because you want to drive digitalization. Or you feel the need to become more innovative and agile. Maybe you want to focus more on your culture and identity. Or need more sustainable concepts and new lines of business.
WE provide strategy, structure and inspiration. Everything that kick-starts your transformation process and helps you progress through it. We start by taking a holistic perspective. Something you might not be able to do on your own, because you are lost in small details.
Being on red alert?
You have an urgent need for action. Because your business is changing rapidly. Or because an ongoing change is not progressing as planned. Maybe it’s the vision that is not clear enough. Or your employees feel they are not integrated enough into the process.
WE analyze everything openly and without judgement. We look at what happened and why: Where does the organization stand and what are the processes? What can you do to get back on track? Where do you need to invest energy to take uncertainty away and start again?
Lost in a maze?
YOU are going through multiple change initiatives in a wide variety of areas, due to the size and complexity of your organization. What’s missing is a unified approach, a clear strategy, a plan – or even a common vision.
WE look at the transformation landscape and the individual players. We define the direction and find a common language. We bring together those involved, mediate between them and develop a shared understanding of the big picture.
Analysis & Strategy
We analyze the past and the present in order to develop strategies for the future.
Concept & Implementation
With unconventional concepts for change and transformation, we break with old patterns and bring new ones to life.
Communication & Storytelling
We write stories and create images that start lasting movements.
Teams & Organizations
We make deep connections, discovering commonalities and differences to make organizations relational.
Inspiring Leadership & Collaboration
By connecting the head and the heart, we help people develop inspiring leadership and conscious collaboration.
Identity & Values
We ensure that identity and values become the basis for lasting success.
What we believe in.
Change is constant.
Change happens. Always and everywhere. Right now. We can’t stop it. Change is in flux but always an opportunity – if we let it work for us and help shape it.
People are at the center.
First, we see kindness and empathy. Only then will we look at processes, products and key figures. Because we believe that people represent the greatest potential in your company, not numbers.
The beautiful and the unpleasant.
There is potential in both. In order to activate it, it is crucial to address absolutely everything. The sources of strength as well as the weaknesses. At the beautiful ugly truth we discover together what you are good at and what you still want to learn, the things that need to change and those you better stop.
Consciousness shapes the future.
When talking about transformation, we also need to look at the personal development of the people involved. That’s why there has to be space to feel consciousness, to be emotionally touched and inspired, and to grow beyond yourself.
How we work.
The things we prefer to close our eyes to in business are often the very things that deserve the most attention. Our job is to empower you to look at everything: the beautiful and the ugly stuff.
We believe in the creative power of the collective. Because transformation requires true collaboration. For employees to become co-creators, they need to be involved, fully and effectively.
With trust and courage.
It is important that you trust us during your change process. But it is even more important that you trust yourself. We dare to think and work differently. We are authentic and courageous in our approach. And we encourage you to do the same.
As we progress through your change process together, we support you by doing it the mindful way. Our strategies are built on mutual respect and appreciation. This is how we create experiences with a lasting effect: through open and honest discussions and by proposing radically new ideas.
Who we have worked with before.
Meet the beautiful ugly truth.
We are a management consultancy, a think tank. A well mixed team of creative young people and executives with a lot of experience in transformation and change processes. Start-ups, SMEs and corporate experts. We come without attitudes and airs, but with a lot of empathy, a conscious heart and a lot of respect for others.
Founder & Managing Director
In life, there are always paths that you have no idea about. Professionally and privately. You just have to dare to follow them. One of these paths has led me here, to the beautiful ugly truth. After stops in a PR agency, as a journalist and radio presenter, and after ten years at Daimler. Most recently as Head of Leadership 2020. Today I am more grateful than ever. For my wife, my son, my friends, for my life. And for the fact that I can use my energy and experience to help people and companies break new ground.
Dr. Monika Hubbard
Director Change & Transformation Communications
Every day has the potential to surprise. We live and grow with change. What remains are the stories behind the moments that really touch us – and the people we encounter while experiencing them. I have accompanied many of them with communication strategies, formats, content, and teaching – corporations, academia, consulting firms and NGOs. Today, at the beautiful ugly truth, I support companies in communicating change and leading employees courageously, holistically and mindfully. What makes me happy are the people close to my heart, especially my two children. In the chaos of everyday life, they never fail to remind me of what really matters.
Director Strategic Planning & New Business
The pursuit of happiness is at the center of my life. For me, happiness is an attitude and the result of many conscious decisions, small and big. That’s exactly why, after five years in a large corporation, I decided to become part of the beautiful ugly truth. Here, I can live up my passion every day: giving structure to bring out the best in people and organizations. And what can possibly bring more joy than combining passion and profession? Not much for me, except finding time for friends, tennis and painting.
Dr. Katja M. Friederichs
Director Inspiring Leadership
It is the personal encounters with people and their unique life stories and journeys that inspire me again and again in my work. And every day I am grateful to be trusted to accompany people a little bit on their personal growth journey. With a conscious focus on the uniqueness of each person, I support individuals in finding their inner balance and effectively unfolding their potential. Personally, I find my inner balance in the constant interplay between movement and stillness: be it jogging and chasing balls on the tennis court or finding my inner peace in yoga and meditation.
Consultant Transformation & Change
We are living in the midst of a time of upheaval. This upheaval naturally brings some challenges, but at the same time also great opportunities with it. Shaping these opportunities, being courageous, doing things differently and not just seeing change on paper, but really experiencing it, is what drives me every day. At the beautiful ugly truth, I support companies as an agile project manager in designing and planning their transformation process realistically and sustainably. I am the happiest when I find some time for myself after a successful day at work. Be it in the form of reading, sports, or a walk in nature.
Consultant Transformation & Change
It is my passion which drives me forward. Be it as a pole vaulter in my younger life or now as a transformation manager. In the past, I often had to discover my passion first and then find the courage to follow it. My time in the corporate world where I focused on strategy and change as well as my qualification as a Systemic Coach have brought me to where I am today. I have the deep desire to encourage people, drive organization forward and make our society more human. That’s why I am at the beautiful ugly truth. Here I am myself – just as my wife, family and friends know and appreciate me.
Consultant Transformation & Change
An important turning point for me was the trivial realization to be the creator of my own life. This realization caused me to question myself in many ways, to make conscious decisions, to leave certain paths and to take new paths – a continuous process with the goal of living a happy and fulfilling life. It also made more aware of the fact that, to a certain extent, each one of us contributes to the development of the future of our society. At the beautiful ugly truth, I can make my contribution by helping to change organizational environments and therefore the realities faced by the people involved for the better. This is the motivation that drives me every day!
Junior Consultant Transformation & Change
Bringing work in line with a healthy lifestyle is the desire of many people – including myself. Change can always be used to improve the status quo. This realization has opened up wonderful new possibilities for me. I would like to support people and companies to find and walk this path. At the beautiful ugly truth we live the values of mindfulness and openness and try to pass this attitude on to our clients and accompany them in their change. In addition to meaningful work, I find my happiness and strength primarily with my family, in nature, meditation and sports.
Consultant Change Communications & Brand Marketing
Hand on heart: Life is too beautiful for “ugly work”. I want to hear more people say, full of love: “Work energizes me. I lead in harmony with myself. And being led means unleashing my strengths.” For me, the key to embark on this path, is the way we communicate with and listen to each other, and what words we choose. I want to support people and organizations in knowing their inner core and letting it brightly shine on the outside. That energizes me – just like a good book, illustrating on my tablet or a yoga session.
Brand & Marketing Assistant
Being excited helps us to develop and grow beyond ourselves. It is through excitement that we get inspired and reach new goals that come from our heart. The first step starts with being open to new experiences and having the courage to simply trust. I am grateful for the opportunity to live my fascination for marketing and communication at the beautiful ugly truth. This way I can not only grow on a personal level, but also develop professionally.
Team & Event Assistant
I am a thoroughly positive person and can infect others with my zest for life. I see this as a gift for which I am very grateful. Rarely does anything throw me off track, and if it does, it’s always a wake-up call for me to be even more mindful of myself and my resources. This is just as important to me in my private life as it is in my professional life. Both are very fulfilling for me. I especially enjoy taking care of our beautiful kensho loft. Attention to detail is very important to me. My wish for our customers: Arrive, feel good and rediscover yourself. I find relaxation in everyday life with yoga and when I’m out and about with friends and family.
Keen to transform?
Let’s take the first step.
the beautiful ugly truth GmbH
+49 151 44 844 808
Amtsgericht Stuttgart, HRB 779358
Sitz der Gesellschaft: Stuttgart
Geschäftsführer: Tobias Mayer
© the beautiful ugly truth GmbH, Stuttgart, 2021